There is something wrong with email. Our inboxes are getting more and more cluttered with useless emails we don’t want to receive, contests we didn’t enter but still “won”, newsletters, offers and other random spam. Even relevant emails are getting lost among other countless ones.
Email is a great way to communicate. In order to make communication easier it should be organised, uncluttered and simplified. Google already tried to do this for you by introducing “Gmail Tabs”, which ended up making my inbox even more cluttered, losing overview over my emails.
Thankfully, for those of us using Gmail, there is a feature that allows you to clean-up your inbox and organising specific emails the way you want them to: Gmail Filters.
To make Gmail filters work you have to follow a couple of steps, which are described below:
1. Click on the Gear (Settings) button under your G+ profile picture.
2. Click “Settings”
3. Open the “Filters” tab
4. Scroll down and click “Create a new filter”
5. Now you can enter the information you want to filter, such as the sender, a particular email subject or keyword(s).
6. When entering multiple keywords or key phrases separate them with a pipe ( keyword | keyword). Key phrases should be entered in quotation marks (“your key phrase here”).
7. Information entered into multiple fields will be treated as an AND condition, i.e. filer emails from example [at] example [dot] com containing a certain keyword. Create multiple filters for OR conditions.
8. After entering everything you want to filter you can click on the magnifying glass to check which emails match the conditions you have entered (optional). To return to filter creation click on the arrow in the Gmail search bar.
9. Click on “Create filter with this search”.
10. Now you can choose what should happen to all emails which match your conditions from the previous steps.
11. If you want to apply the filter to previous emails, check the box saying “Also apply filter to XX matching conversations”.
12. Click on “Create filter” and you’re done.
Now that you know how to use Gmail filters you can start creating ones of your own to clean up your inbox. Below I will share some of the most useful filters that, in my opinion, everyone should use:
A great way to organise your online orders is this amazing filter, brought to you by ShotFromGuns.
Enter the following in the “Subject” field in step 5 (see above):
“Order Receipt”|”your order”|”order confirmaton”|”your payment”|”your etsy purchase”|”my account payment processed”|”your purchase”|”your gift purchase”|”thinkgeek order”|”Your threadless order”|”order from Woot”|”your amazon order”|”Return Confirmation”|”your amazon order”|”Your package”|”Order Has Been Updated”|”UPS My Choice”|”UPS Ship Notification”|”Netrition order”|”Your payment”|”Your contribution”|”order has shipped”|”Your download”|”Your Amazon.com order”|”Payment scheduled”|”bill is ready”|”order confirmation”|”thanks for becoming a backer”|”you have authorized a payment”|”changed your pledge”|”successfully funded”|”you sent a payment”|”amazon.com order”|”payment received”|”Purchase Confirmation”|”pledge receipt”|”Your TopatoCo Order”|”Humble Bundle order”|”your transaction”|”Package From TopatoCo”|”Your best offer has been submitted”|”Offer Retraction Notice”|”You’ve received a gift copy”|”Your Etsy Order”|”Thanks for contributing to”|”Shipping Confirmation”|”Purchase Receipt”
In the next step: Apply label “Orders” (create a new one in the drop-down menu) , Mark it as important
Now you will have a nice overview over all your online orders and shipments.
Newsletters used to take up a lot of my unread email list. If you don’t want to unsubscribe for a reason but still want to keep your inbox clean do this:
Enter the following in the “Has the words” field in step 5 (see above):
Unsubscribe|Newsletter|”don’t want to receive”
In the next step: Skip inbox, apply label Newsletter, Mark as read
But promotional emails don’t have the word “unsubscribe” in them (on purpose). This is where the next filter comes in handy.
Sometimes it happens that a press release distributor somehow gets your email address without your consent. You will know if it happens to you. I used to get more than 5 press releases every single day, all from different companies.
When unsubscribing, I only stopped getting emails from one particular company. But the PR company was still sending me all those emails. But one thing they all had in common was a part of the URL of the unsubscribe link.
If you are in a similar situation, go ahead and right-click the unsubscribe link and paste it somewhere. In my case, it said something like “something.com/pr-optout/…..”. FYI, Gmail treats URLs (even hyperlinked ones) as text within the email.
So, after identifying the common part of the URL in all the press releases, enter just that part in the “Has the words” box and you’re done.
In case you like sending notes to yourself:
Enter your email address in the “From” field in step 5 (see above).
In the next step: Apply the label “Notes” (create a new one if necessary), Never send it to Spam, Always mark as important.
You can also change the color of your label to a classic sticky-note-yellow. After creating the filter, find your “Notes” label in the left sidebar, click on the drop-down arrow next to it, click on “Label color” and select the color you like your label to have.
Enter your email address in the “From” field in step 5 (see above).
facebook.com, twitter.com, linkedin.com
To add more domains simply add them (without “@“ or “www.”) to the field. All domains should be separated by commas.
In the next step: Apply label “Social”, Mark as read, Never mark as important.
All of the above mentioned filters can help you keep your inbox clean, but only to some extent. However, if you want to get even more control over your Gmail inbox, you should consider using a more advanced Gmail feature: aliases.
Basically, an alias is a modifier to your existing Gmail account. It’s just like having multiple email addresses. Next time you subscribe to a newsletter, simply add a plus sing followed by any word after your Google username.
For instance, if your email address is name @ gmail.com and you are subscribing to a tech newsletter, you could enter name+technewsletter @ gmail.com in the subscription form.
What Google does is ignoring everything after the “+” sign, but you can still search (and filter) emails coming to this address. Try this with the trendblog newsletter!
Knowing this trick you can have a large number of aliases that will help you to categorize and sort all incoming messages exactly the way you want.
All the email clutter can be organised if you know how to do it. Using Gmail filters is the best way to keep your inbox clean and your email manageable. It will save you a lot of time going through your emails and you will stop getting irrelevant notifications on your mobile device(s). If you want to automate other internet activity of yours, check out IFTTT!
What Gmail filters are you using? Please share them with us in the comments!