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The Power of Open Ecosystems – Open Your Doors And People Will Come

One question has bothered many of us for a long time: Why do some companies make billions and some fail miserably? The market has changed....
Google Hummingbird

Google Introduces New Search Update Hummingbird

Google recently announced a new Google search update called “Hummingbird”. The update has been active for a month now and affects about 90% of...

What Is A/B Testing And Why It Is Essential For Your Online Campaigns

A/B…? Come again? A/B, or split testing, is one very important part in online marketing and should be practiced by every company doing business or...

How To Get More Customers To Your Local Business Using Location-Based Services

Over the last years, small brick and mortar businesses have been overshadowed by a gathering storm, which the weather lady nicely calls “Online Shopping”....
SEO 201 - on-page SEO for small businesses

On-Page SEO Guide For SMBs – A Comprehensive SEO 201

Your search engine optimization efforts will be less effective if you haven’t built a solid foundation to base everything on. SEO is a never...

How to Craft an Effective Value Proposition

As an online business owner, you need an effective value proposition in order to encourage website visitors to turn into customers. Following are some...

How To Increase Conversions On Your Website – Small Business Guide

This post is part of a multiple-series guide about Online Marketing For Small Businesses. In this post I will discuss the basics of conversion...
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What Is Bounce Rate And Why It Can’t Be Called A Vanity Metric

In the last couple of years we have seen a lot of changes in the world of online marketing and web analytics. Marketers started...
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The State of SEO in a Yandex World

Imagine you own an online business (or even an offline one which generates a lot of leads online). You have a website. You have...
#MAGNACARTA

Jay-Z’s New Album Magna Carta – The Holy Grail Of Marketing

Piracy is a huge issue for the music business. Musicians and labels have been fighting it for years. Streaming services like Spotify or Google's...

Understanding Web Analytics – Small Business Guide

This post is part of a multiple-series guide about Online Marketing For Small Businesses. In this post I will discuss the basics of website...
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What a Million Views on YouTube Can Mean For Your Website’s Traffic

Uploading a video on YouTube can be done in a few clicks. Putting a video online, however, which gets hundreds of thousands or even...