Category Archives: Mobile Marketing
How Smartphone Popularity Is Changing How We Market and Advertise
This article is a guest post by Blair Symes, Demand Generation Manager at Ifbyphone. The author’s views are completely his own. They may or may not reflect trendblog’s point of view. First, some stats: There were over a billion smartphone…
Location Plays Key Role in UK Mobile Search
According to a study conducted by Nielsen in February 2013, location plays an important role for UK Mobile searchers. Almost 50 percent of mobile searchers expect search results to be within walking or driving distance. About 40% of mobile searchers…
Interview with adeven CEO and Co-Founder Christian Henschel
Last week I flew to Berlin to interview Christian Henschel, the co-founder and CEO of adeven – one of the most promising mobile advertising and analytics companies in Europe. During the interview we have discussed the following topics: About Christian…
Beginner’s Guide to Location-Based Mobile Advertising
Location-based mobile advertising plays an important role in location-based marketing: You can directly target mobile devices of possible customers while they are on-the-go. According to a recently published report by location-based mobile advertising provider Verve, location aware campaigns can double…
Cross-Device Conversion Tracking Announced by Google
Nowadays the majority of online marketers has started investing money in campaigns, which are specifically targeted for mobile customers. Especially then it comes to Pay-Per-Click Advertising. Mobile campaigns are similar to the ones you can see on your desktop computer,…
How To Use Location Based Marketing To Increase Your Profit
We use our mobile phones for many things: Checking our emails, texting friends or browsing the internet. That’s common knowledge and nothing new. We also compare prices, look up local businesses or try to find a great restaurant when visiting…
10 Mobile Coupon Facts You Should Know About
We all have heard enough about the recession, global financial crisis and other big words, which make no real sense to most of us. During these “dark times” with high unemployment rates and taxes everybody tries to save some money.…
4 Mobile Event Management Trends You Should Know About In 2013
During the last year we have seen that more and more businesses use mobile technology for their events. You can even have your ticket on your mobile phone: Apple introduced Passbook (a native ticketing and coupon app) and events start…