Category Archives: PPC
Cross-Device Conversion Tracking Announced by Google
Nowadays the majority of online marketers has started investing money in campaigns, which are specifically targeted for mobile customers. Especially then it comes to Pay-Per-Click Advertising. Mobile campaigns are similar to the ones you can see on your desktop computer,…
PPC 101 – Beginner’s Guide to Pay Per Click Marketing – Part 2
This post is part of a 2 series blog post about the Basics of Pay Per Click Marketing. Part 1 of the PPC 101 series was focused on the basics of PPC and how to prepare for your first campaign. In…
PPC 101 – Beginner’s Guide to Pay Per Click Marketing – Part 1
This post is part of a 2 series blog post about the Basics of Pay Per Click Marketing. In this post I will discuss the basics of PPC and how to prepare for your first campaign. PPC 101 Part 2 will…
How To See Linkedin Ads In Google Analytics In Much More Detail
For B2B companies, Linkedin’s advertising service “Linkedin Ads” offers a great opportunity to get high quality leads. Linkedin offers various targeting options which let advertisers reach the right target group. The targeting options are: Location Company Job title School Skills…