Instagram has become a part of the daily lives of many people. With over 100 million users, Instagram is used not only by “hipsters” anymore. Many brands are only starting to realise the marketing potential of Instagram. Now, brands can not only create colourful brand persona profiles, but also engage with their followers in a very easy and visual way.
VenueSeen now offers a tool to create Instagram campaigns, which can be integrated onto company websites.
VenueSeen’s tool collects Instagram images with a specific hashtag and displays them on the company’s campaign web page. The ones that took the pictures have the possibility to claim the pictures on the campaign page in order to receive special offers, coupons and prizes, predefined by the company.
Have you ever used Instagram as a marketing tool? If so, what approach worked best for you?