SEO consists mostly of onpage and offpage optimization. Onpage can mean a lot of different work tasks: content optimization, anchor tags, alt tags, keyword density, you name it. When talking about offpage, the big player is definitely linkbuilding! Linkbuilding can help a website a lot more in ranking than just onpage work. But, a link can give you a lot of “link juice” (increase in trust that Google puts in a site), or even hurt your page if it comes from a spammy website.

The quality of a link depends on several factors:

• Strength of the link
• The qualitiy of the site the link comes from
• How relevant the site is compared to yours

Link Evaluation Survey 2012 infographic By Orange Line SEO

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About Marc Knoll

Marc is an online marketer, avid blogger and technology enthusiast. His focus is on SEO, PPC and mobile marketing. He likes to spend time travelling and reading all about digital marketing and technology trends.

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