A poster is a big scale picture for personal use: a gift for a birthday boy, a part of interior decor, or a serious advertising, informational, or propaganda tool.
The rules for its creation and design development are universal. Another thing is that creating a poster for a serious event or a large marketing campaign in some online application is very troublesome and thankless.
In this case, all the work should be entrusted to the printing industry, where a team of professionals works: from designers to layout designers. Read in this article how to create a poster.
Even if you’re a newbie in design, creating a stunning poster can be a simple and fun process. These 5 tips will help you to become an excellent poster maker online and create a poster that will turn everyone’s head.
Let’s take a look at the basic tips for those who want to create a poster and don’t know how to do it. They can be used to embody the idea of a poster of any genre.
#1 Formulate the Idea and Start with Template
It is a good idea to determine what task the poster should complete, and then choose the size, color combinations, graphics, and text. When the task is set, you need to answer the following questions:
- What message should the poster convey?
- What mood should the poster convey?
- Where will the poster be located?
To an untrained person, it may seem that the very idea of making a poster yourself is completely absurd. However, for these purposes, a template has been developed and serves to help you create your own poster design.
You should start by choosing a template. It must convey the task that the poster will perform. There are many samples, but you need to choose the one that reflects the theme of the event.
How to choose the right template:
- select only those samples, the layout of which fully meets the requirements for the placement of information, headers, images, etc.;
- pay attention to the size of the template, it must correspond to the future location of the poster (we will return to this issue later);
- remember, you have the opportunity to change and edit the template because the author is not always happy with everything.
#2 Use Bright and Contrasting Colors
Today, the trend is graphic design, bringing brightness and energy to the color scheme of poster designs. You should choose a solid background fill and bright strokes of graphic elements. A risky choice of color will complement an interesting and attractive idea of the piece.
Such posters should be created for a specific place or setting. There are situations when it is worth, on the contrary, to muffle the color and create a minimalistic image. However, this design does not exclude bright spots that draw attention to the information on the poster.
#3 Use High-Quality Images
Use high-quality images in the limited space of the poster. All elements should be harmoniously selected and complement each other, playing a specific role in the overall picture. Some attract attention, others support them with their neutrality. Each poster is designed for a specific target audience. It must evoke an emotional response.
Bright and light colors evoke positive emotions. Dark shades act depressingly, evoke associations with negativity, and can turn the viewer away from participating in the event. However, there are always exceptions. The images on the poster should ideally fulfill the task.
#4 Use Fewer Fonts
Everything is quite simple with the fonts used in the poster. You cannot use more than three. The rule is old and completely valid. Otherwise, the design will be unnecessarily overloaded. Font selection rules:
- the title is written in a decorative font and is highlighted in bold;
- the subtitle font should be of the same style, but simpler;
- the font of the main text should be made simple and neat, easy to read.
However, any rules can be broken, the main thing is that it does not interfere with the perception of the poster. More than three fonts are used where typography is at the forefront of design. In such situations, it is permissible to increase or decrease the number of fonts.
#5 Use the CMYK Model
During printing, some colors may become slightly different and no longer match the idea. To prevent this, it is recommended to initially use the correct color palette. This will avoid being tied to a design that is difficult to convey during printing. CMYK means cyan, magenta, yellow and black. These are the colors that go smoothly, the use allows you to get the same colors when printed as on the monitor. It is necessary to create a poster right in this format.
Posters are invaluable tools for creating buzz and excitement ahead of an event. Attractive poster designs will help you promote, sell tickets and convey the atmosphere of the event to your visitors. Posters are the most basic design layouts, consisting of only one printed sheet. You can create a poster using almost any program that has the ability to customize the page for printing (it allows you to work in CMYK color mode), but some programs are better suited for other tasks.