Instagram has emerged as one of the most popular platforms for business marketing today. Though Instagram does not have a large audience like Facebook, the growth of this social media platform is faster than other social media websites today. Most Instagram users belong to the younger generation, making it easier for businesses to target the younger audience.
So, how can you promote the business through this social media platform? The first step to promoting a business on Instagram is to obtain followers. As you get more followers, your Instagram page will enjoy high visibility.
How can you use Instagram in 2022 for your business? Find a quick guide in the following section to revamp your business marketing campaign on this platform.
Table of Contents
Uses of Instagram in 2022
Businesses Should Use Business Accounts
Instagram offers two types of account-creating options. While individuals should use the conventional way of creating an account, businesses must use the business account. Using a business account is beneficial, as it comes with a few features that have been added to aid the businesses. You can add CTAs, track analytics data, boost posts, add links to stories, and many more in a business account.
Do you already have an Instagram account? You do not need to worry, as you do not have to lose all your posts and followers to switch to a business account. Individual account holders can go to settings and change the account type into Business Account.
Use Instagram Stories
If you post something on Instagram, it may have limited reach to the organic traffic. Unless you pay for the ads, your posts will not reach many people. But, sharing stories is a good way of drawing the followers’ attention. Instead of visiting your profile, followers may like to check the stories.
A business should share featured products on the stories. Moreover, you can announce newly arrived products here too. Using call-to-action to the Instagram story increases the conversion rate for the businesses. So, you should add CTA and share business website links to bring more people to your business website from Instagram. Buy Instagram followers to fetch more people to your business website from this social media platform.
Live Streaming
Live video streaming has an excellent organic reach, and thus you should try using the power of live videos for your business. On live streaming, you can talk about the products and services. Giving a live demo on using a product is also a good idea to reach more potential buyers.
Create Product Catalog
Nothing to worry about if you do not have a business website, as Instagram gives you the option to create a free online store on this platform. Using this social media platform, you can create a product catalog. Keep in mind that online business accounts can create such product catalogs. Showcase the products for the buyers and sell directly through Instagram.
So, these are some common ways of using Instagram for promoting the business today. Good use of this platform can fetch a fantastic brand value for your business.
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