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Mobile Marketing

Madvertise Launches Mobile Campaign Tracking madTrust

Madvertise Launches Mobile Campaign Tracking madTrust

Berlin-based mobile advertising company madvertise launched its new mobile campaign tracking madTrust earlier this week. With current mobile performance buying being non-transparent, madTrust seeks to solve this problem. Using verified numbers from independent third-party providers,… [Read more…]

April 30, 2013 by Philipp Greitsch

How Smartphone Popularity Is Changing How We Market and Advertise

How Smartphone Popularity Is Changing How We Market and Advertise

This article is a guest post by Blair Symes, Demand Generation Manager at Ifbyphone. The author’s views are completely his own. They may or may not reflect trendblog’s point of view. First, some stats: There… [Read more…]

April 17, 2013 by Marc Knoll

Location Plays Key Role in UK Mobile Search

Location Plays Key Role in UK Mobile Search

According to a study conducted by Nielsen in February 2013, location plays an important role for UK Mobile searchers. Almost 50 percent of mobile searchers expect search results to be within walking or driving distance…. [Read more…]

April 15, 2013 by Philipp Greitsch

Interview with adeven CEO and Co-Founder Christian Henschel

Interview with adeven CEO and Co-Founder Christian Henschel

Last week I flew to Berlin to interview Christian Henschel, the co-founder and CEO of adeven – one of the most promising mobile advertising and analytics companies in Europe. During the interview we have discussed… [Read more…]

April 5, 2013 by Daniel Bulygin

Beginner’s Guide to Location-Based Mobile Advertising

Beginner’s Guide to Location-Based Mobile Advertising

Location-based mobile advertising plays an important role in location-based marketing: You can directly target mobile devices of possible customers while they are on-the-go. According to a recently published report by location-based mobile advertising provider Verve,… [Read more…]

March 8, 2013 by Philipp Greitsch

Cross-Device Conversion Tracking Announced by Google

Cross-Device Conversion Tracking Announced by Google

Nowadays the majority of online marketers has started investing money in campaigns, which are specifically targeted for mobile customers. Especially then it comes to Pay-Per-Click Advertising. Mobile campaigns are similar to the ones you can… [Read more…]

February 13, 2013 by Daniel Bulygin

How To Use Location Based Marketing To Increase Your Profit

How To Use Location Based Marketing To Increase Your Profit

We use our mobile phones for many things: Checking our emails, texting friends or browsing the internet. That’s common knowledge and nothing new. We also compare prices, look up local businesses or try to find… [Read more…]

January 14, 2013 by Philipp Greitsch

10 Mobile Coupon Facts You Should Know About

10 Mobile Coupon Facts You Should Know About

We all have heard enough about the recession, global financial crisis and other big words, which make no real sense to most of us. During these “dark times” with high unemployment rates and taxes everybody… [Read more…]

December 9, 2012 by Daniel Bulygin

4 Mobile Event Management Trends You Should Know About In 2013

4 Mobile Event Management Trends You Should Know About In 2013

During the last year we have seen that more and more businesses use mobile technology for their events. You can even have your ticket on your mobile phone: Apple introduced Passbook (a native ticketing and… [Read more…]

November 20, 2012 by Daniel Bulygin

Make Money By Scanning QR Codes With Qriket

Make Money By Scanning QR Codes With Qriket

Do you remember when you scanned a QR code the last time? I don’t – simply because most marketers place them at the most ridiculous places. Or they simply offer no added value to me as… [Read more…]

November 13, 2012 by Philipp Greitsch

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