Berlin-based mobile advertising company madvertise launched its new mobile campaign tracking madTrust earlier this week. With current mobile performance buying being non-transparent, madTrust seeks to solve this problem. Using verified numbers from independent third-party providers,… [Read more…]
This article is a guest post by Blair Symes, Demand Generation Manager at Ifbyphone. The author’s views are completely his own. They may or may not reflect trendblog’s point of view. First, some stats: There… [Read more…]
According to a study conducted by Nielsen in February 2013, location plays an important role for UK Mobile searchers. Almost 50 percent of mobile searchers expect search results to be within walking or driving distance…. [Read more…]
Last week I flew to Berlin to interview Christian Henschel, the co-founder and CEO of adeven – one of the most promising mobile advertising and analytics companies in Europe. During the interview we have discussed… [Read more…]
Location-based mobile advertising plays an important role in location-based marketing: You can directly target mobile devices of possible customers while they are on-the-go. According to a recently published report by location-based mobile advertising provider Verve,… [Read more…]
Nowadays the majority of online marketers has started investing money in campaigns, which are specifically targeted for mobile customers. Especially then it comes to Pay-Per-Click Advertising. Mobile campaigns are similar to the ones you can… [Read more…]
We use our mobile phones for many things: Checking our emails, texting friends or browsing the internet. That’s common knowledge and nothing new. We also compare prices, look up local businesses or try to find… [Read more…]
We all have heard enough about the recession, global financial crisis and other big words, which make no real sense to most of us. During these “dark times” with high unemployment rates and taxes everybody… [Read more…]
During the last year we have seen that more and more businesses use mobile technology for their events. You can even have your ticket on your mobile phone: Apple introduced Passbook (a native ticketing and… [Read more…]
Do you remember when you scanned a QR code the last time? I don’t – simply because most marketers place them at the most ridiculous places. Or they simply offer no added value to me as… [Read more…]