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Marketing
Google Introduces New Search Update Hummingbird
Google recently announced a new Google search update called “Hummingbird”. The update has been active for a month…
What Is A/B Testing And Why It Is Essential For Your Online Campaigns
A/B…? Come again?
A/B, or split testing, is one very important part in online marketing and should be practiced by…
How to Craft an Effective Value Proposition
As an online business owner, you need an effective value proposition in order to encourage website visitors to turn…
What Is Bounce Rate And Why It Can’t Be Called A Vanity Metric
In the last couple of years we have seen a lot of changes in the world of online marketing and web analytics.…
The State of SEO in a Yandex World
Imagine you own an online business (or even an offline one which generates a lot of leads online). You have a…
Understanding Web Analytics – Small Business Guide
This post is part of a multiple-series guide about Online Marketing For Small Businesses. In this post I will…