How UKGC Aims to Cut Underage Gambling

The British gambling industry is globally reputed to be a thriving and well-regulated business. This successful sector is mainly thanks to the great work of the gambling regulatory authority, the UK Gambling Commission simply known as the UKGC. Established under the 2005 Gambling Act in 2007, this British gambling watchdog has become more powerful mainly since 2014 by implementing stringent laws to drive Britain’s gambling industry in a fair and safe way. To reduce the problem of gambling and ban gambling among minors, the commission has to establish strict rules by collaborating with other industry bodies for gambling. How does this competent authority for gambling aim to cut underage gambling?

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Abolish all Free Demo Games

The governing body of the UK gambling reinforced the procedures of the age and identity verification in the online gambling sites. In these processes, the operators are obliged to obtain proof that their customers are of legal age before being able to access any gambling services and products. Obviously, unverified customers are banned from the free demo casino games. When registering at bingo sites that have fluffy game, the minors are not allowed to participate in gambling activities through ID checks. Added to the rules related to underage players, the UKGC also prohibited the use of credit cards for gambling purposes. As these payment options are the most used in the iGaming sites, their use in both physical and online betting operations has been forbidden since 14 April 2020. Thus, the players including the minors will no longer be able to transfer funds via credit cards.

Advertising should be Age Suitable

To inform any changes to the Gambling Act 2005, the newly enforced laws associated with gambling advertising came into force in December 2020. These regulations ensure that the ads are fit for the appropriate age in which all licensed operators must follow the advertising codes established by the Committees of Advertising Practice (CAP) and broadcast by the Advertising Standards Authority (ASA). Actually, serious compliance failings with consumer law and UK advertising codes were noticed chiefly more significant worries about minors and vulnerable players. In these reviews, to protect young people, the national lottery minimum age will rise to 18 and in gambling advertising, age limits must be considered. As ensuring customer protection is at the heart of the regulations, the UK-based gambling businesses have complied with relevant industry codes of practice on advertising especially the Gambling Industry Code for Socially Responsible Advertising.

Age Authentication

To govern transparency and fairness within the online gambling industry, KYC (Know Your Customer) and age verification systems have come into law in the UK. The KYC is, in fact, the process that each player has to follow to check their identity and financial information. This procedure aims to prevent any financial problems related to online casinos and betting sites. All the players who want to withdraw their winnings must follow the KYC procedure before being allowed to cash out their prizes. Concerning age verification, licensed gambling operators required their customers to prove their age and identity before permitting them to gamble. Three significant reasons push the commission to oblige the operators to ask their players ID; to verify whether they are old enough to gamble, confirm their identity, and check whether they have been self-excluded in gambling sites. The passports, driving licences, and household bills are the required documents before participating in gambling activities.


The UK Gambling Commission has progressed with the British gambling industry making it among the most respected regulatory entities in the world. A large number of foreign and local betting operators hold a licence from this independent, non-departmental public body because the players’ paramount requirement is the operating licence from this regulator. Further commitments were disclosed by this national gambling guard to protect both underage and vulnerable people from the possible dangers of gambling. Strict rules have, hence, been strengthened not only to center on access and exposure to gambling by children and young players but also to implement systems related to preventative education and treatment. With the body’s involvement in minimizing the gambling-related harm as possible, it comes as no surprise when the Gambling Commission has received the Regulatory Excellence award in the International Regulatory Awards (IAGR) on September 2021.

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