Mobile is slowly taking over – not only might websites loose consumers when not having a mobile-friendly website, but according to a recent study emails are opened more on mobile devices than on desktops nowadays. The email-testing and -analytics company Litmus examined one billion email “opens” and found out that 36% of all emails nowadays are opened on mobile devices with the iPhone being the most used device.
Email opens on Microsoft Outlook have decreased by 51% leaving the once most-used email client with only 18% market share. Apple’s iPhone leads the mobile sector with 20% total market share. Especially email marketers need to adjust to the current situation by offering mobile optimized emails. Have a look at the infographic standing below to get more information!