Last week’s first part of our mobile app monetization series focused on using mobile ad networks to monetize your app. This article will focus on charging the user through paid apps, in-app purchases or subscription… [Read more…]
This article is a guest post by Blair Symes, Demand Generation Manager at Ifbyphone. The author’s views are completely his own. They may or may not reflect trendblog’s point of view. First, some stats: There… [Read more…]
According to a study conducted by Nielsen in February 2013, location plays an important role for UK Mobile searchers. Almost 50 percent of mobile searchers expect search results to be within walking or driving distance…. [Read more…]
Location-based mobile advertising plays an important role in location-based marketing: You can directly target mobile devices of possible customers while they are on-the-go. According to a recently published report by location-based mobile advertising provider Verve,… [Read more…]
Today is a big day for all mobile marketers. The Mobile World Congress 2013 started today in the “Mobile World Capital” Barcelona. Over the next 4 days numerous presenters and 1,500 exhibitors will show their new… [Read more…]
We use our mobile phones for many things: Checking our emails, texting friends or browsing the internet. That’s common knowledge and nothing new. We also compare prices, look up local businesses or try to find… [Read more…]
The amount of NFC (Near field communication) enabled devices is growing every day. Although Apple decided not to include NFC in their latest iPhone, I’m fairly sure that NFC will play an important role in… [Read more…]
I want to talk to you about the importance of a big part of online marketing – mobile marketing. This part of the industry is relatively new. Only now marketers see that they can seriously… [Read more…]
The mobile advertising market is fairly young compared to more traditional fields like TV- or online advertising which results into three key facts you should know before looking for the most efficient network for you:… [Read more…]
Mobile surfing can be quite annoying sometimes – especially if one has to swipe to the sides and zoom around to see the entire content of a website. Mobile optimized websites increase the user experience… [Read more…]