5 Tips for Prepping Your Professional Website During a Job Search
According to an article on job seeker advice by Forbes, 56% of hiring managers are more impressed by a job seeker’s website than any other personal branding tools, however only 7% of those that apply actually have a website. If you are reading this article, congratulations! You’re on your way to standing out from the crowd and joining that rare 7% of aspiring applicants. Here are five tips for prepping your professional website.
1. Show Your Personality
An article by the NY Times discusses how hiring managers try to understand how a person thinks and where they are more likely to show their true selves. Your website may be the best opportunity to showcase things that are personal to you, which hiring managers can consider an authentic reflection of your personality.
You could do the following:
- Write a short biography of who you are, why you love what you do, and what you are passionate about.
- Display projects that you’ve worked on and briefly talk about the big ideas behind each one.
- Showcase how you are comfortable working in teams and respect others.
Remember, while your website is a reflection of your personality, it must also show that you are professional, so make sure you’re meeting those standards.
2. Choose Professional Photos
A previous piece on ‘Picking the Best Stock Photos’ pointed out that people retain 65% of information if it’s paired with a relevant image. With that said, professional photos on your website can strengthen your appeal as well as increase your value.
If you’re not familiar with how to take professional quality photos, don’t fret! Here are some websites that offer millions of high quality photos, free of charge:
3. Tell Your Story
The company you applied to already has your resume, and so your website is where you should tell your story. LHH recommends building your professional brand by creating a personal narrative that describes your unique journey and how you got to where you are today. You can post some of your greatest accomplishments and the people you worked with, the challenges you had to overcome, and then talk about the things you learned along the way.
It’s important to keep in mind that these are details that most likely aren’t found on a resume. After reading this section of your website, your potential employer should feel like they already know you, and should be interested in knowing more.
4. Mobile Friendly Website
Statista revealed that mobile devices made up more than 60% of search queries in the U.S. in 2021. Having a mobile friendly website is crucial, especially if you’re applying to a range of companies. To make your website mobile friendly, you could try the following:
- Choose a mobile-responsive template
- Avoid flashing animations as it tends to slow down the loading of websites on the mobile devices
- Make images as light as possible
- Use a large and readable font
- Test your site from mobile devices
5. Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is the process of improving the visibility your website on search engines, like Google or Yahoo. But instead of just focusing on your website coming up, take a moment to answer the following questions:
- What do you want others to see when they search for you?
- What do you want them to know about you?
- How do you want them to think of you?
By answering the above questions, you’ll have a better idea of the type of online presence you’ll want to display on your professional website.
In a highly competitive industry, applicants will need to be on top of their game to impress hiring companies. Keeping a professional website with the above tips will make you stand out from the crowd and increase your chances of landing your dream job.