Instagram Reels Gets New Features

Guides April 18, 2023

Extended Length

[{"selector":"#anim-9f5e74a3-bec1-450b-a7b9-f6ab6037601c [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-25%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-ee222df9-91e1-4cda-b8e8-1f189105a3ba","keyframes":{"opacity":[0,1]},"delay":1000,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-29e4d3d7-e832-43ca-995c-cefb3e6670dd","keyframes":{"transform":["translate3d(-141.77777%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f5ddf9e6-4da7-443a-b55c-e47ca159eb66","keyframes":{"opacity":[0,1]},"delay":1200,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d27ac904-5def-4cc2-bcda-f57983925648","keyframes":{"transform":["translate3d(128.73564%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":1200,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] the maximum time has gone from 30 seconds to 90 seconds.

Automatic Captions

[{"selector":"#anim-c558417d-1561-433f-9463-65d034ee6656 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(18.745714455524197%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-83afb545-ad35-4ba5-a3fb-5284d6589a4e","keyframes":{"opacity":[0,1]},"delay":1000,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-dd533f11-e2dc-4c30-b278-13668b090f66","keyframes":{"transform":["translate3d(-141.77777%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-70c64bd6-f444-4735-947c-219c58a46294","keyframes":{"opacity":[0,1]},"delay":1200,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-90fd17ff-b7d7-43bb-945c-6e4414642dba","keyframes":{"transform":["translate3d(121.18056%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":1200,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Another very cool new tool is auto comments.

Save as Draft

[{"selector":"#anim-f69b48d6-d8e6-438e-b99c-725507982fc0 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(20.90571447509077%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-37b3d283-57d2-4b35-9549-fa159a60e811","keyframes":{"opacity":[0,1]},"delay":1000,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-acfbb1a7-58ad-4f90-a31f-c7fb0d70e6f9","keyframes":{"transform":["translate3d(-141.77777%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a89f3094-3cb7-4dd9-998a-41da23acad23","keyframes":{"opacity":[0,1]},"delay":1200,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4017933e-e410-414e-9e47-b5ffabd44fea","keyframes":{"transform":["translate3d(121.18056%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":1200,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Instagram now lets you save Reels as drafts.

Audio Mix

[{"selector":"#anim-6db5a347-4561-4974-9b74-7c791193c734 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-20.211428754515808%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-b4bfed20-b8ce-48af-859b-c78849b01932","keyframes":{"opacity":[0,1]},"delay":1000,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a946845b-8c3e-4cf1-80ca-ba580429d9a7","keyframes":{"transform":["translate3d(-141.77777%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-78da1b6d-cd59-4a8e-b936-1fe8e91c469b","keyframes":{"opacity":[0,1]},"delay":1200,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f98d5a1a-f38b-4207-8ace-552a8d0b57aa","keyframes":{"transform":["translate3d(117.43421%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":1200,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Audio is a big part of Reels, and Instagram has made it even more fun with the Audio Mix tool.

Video Trimming

[{"selector":"#anim-b4d9fa48-670a-420d-b1fa-6f3191c91e8b [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-25%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-0fe66feb-78a7-4775-87e1-ab6e78b4665c","keyframes":{"opacity":[0,1]},"delay":1000,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5fd225e4-440f-4b77-b434-8e136ef9d12d","keyframes":{"transform":["translate3d(-141.77777%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-539a5058-3a1e-41b7-b8a3-f4647a4402f0","keyframes":{"opacity":[0,1]},"delay":1200,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7a41df04-f81e-452a-85d3-985fee29c844","keyframes":{"transform":["translate3d(117.43421%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":1200,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Instagram has also given Reels users a new way to cut up movies.

Timer

[{"selector":"#anim-6ea71d98-2c0e-41e0-a5c4-7572fa0aee31 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-24.99999999789356%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-9ecbf815-9eb2-4cdb-97a2-f0e4fe263293","keyframes":{"opacity":[0,1]},"delay":1000,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-07d4a25d-3b8e-4297-9c7c-1c48edc69f4e","keyframes":{"transform":["translate3d(-141.77777%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9906ef99-82ef-42ca-b626-86967da1ce46","keyframes":{"opacity":[0,1]},"delay":1200,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3bb4d8db-e24f-4b56-9467-76df164fc710","keyframes":{"transform":["translate3d(117.43421%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":1200,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] The Timer tool is another one that can help you make more professional-looking Reels movies.

Boosting Reels As Ads

[{"selector":"#anim-332d02d3-3cec-4b69-b209-26ca2a386514 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-21.985714484874052%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-923d6a5b-f38c-4777-b7d6-40f070b257d1","keyframes":{"opacity":[0,1]},"delay":1000,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-be2a1d99-d081-4c4d-821a-34d86c2a47bc","keyframes":{"transform":["translate3d(-141.77777%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-319d7883-1c4c-46d3-95e7-a95cf3caf4dd","keyframes":{"opacity":[0,1]},"delay":1200,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a101a0fc-e12b-4ba5-b604-e0863a18d022","keyframes":{"transform":["translate3d(117.43421%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":1200,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Now, businesses can use the Instagram app to turn their Reels into ads.

Swipe up for more information

[{"selector":"#anim-1fe13745-cd3c-481b-a528-a43ac20b1174 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-290911ed-640a-49c2-9665-61c2207bfdcc","keyframes":{"opacity":[0,1]},"delay":1000,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bb03e6c4-d846-493d-86e0-a697f4db1ffa","keyframes":{"transform":["translate3d(-117.32027%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Swipe up