Are you in the process of looking for an SEO company that you can outsource your online marketing requirements to? If so, you’re likely feeling overwhelmed by the sheer number of agencies at your disposal.
One common question that people often ask is, does location matter? For example, if you are based in NYC, does your SEO company have to be based in the same location in order for you to get decent results?
In this article, we’ll tell you all you need to know and whether working with an overseas firm can help or hinder your progress.
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Does it matter where your SEO company is based?
So, does it matter where your SEO company is based? The short answer is no, not entirely. There’s absolutely no reason why you can’t work with an SEO agency based in the UK, Thailand, or Singapore, as long as you have faith in their reputation and the quality of service they can deliver.
Certainly, you may struggle with time-zones if you are on the other side of the world, however, there are plenty of workarounds (particularly if your prospective SEO company has a stellar rep and is offering proven services at a competitive rate).
Does it help to be in the same location as your SEO company?
What are the advantages of being based in the same location as your SEO company? While it doesn’t make all that much of a difference, if you can find an SEO company that you trust, at great value, and they happen to be located nearby, it certainly can’t hurt!
There’s value in meeting face to face: while definitely not an essentiality (what with how easy video-conferencing is these days), it might fill you with more confidence when investing large sums of money with an SEO company if they’re just down the road.
Local knowledge is a bonus: if you’re an NYC based business, working with a New York City SEO company has its advantages – particularly when it comes to creating local-centric content for your local SEO and Google My Business listing.
How to find an overseas SEO company you can trust?
If you are open to working with overseas SEO companies, how can you make sure that you end up working with an agency that can be relied upon?
Cutting through all the noise and separating the genuine from the inequitable can feel overwhelming, but if you know what to look for, you shouldn’t have any troubles finding a quality service from a reliable provider.
Study their social proof: how positive is their online presence? What kind of feedback have they received on Google and Facebook from their existing customers? Social proof is a great way to build trust.
Ask for case studies: any reputable SEO company who has a proven track record of success will be more than happy to show off their previous case studies. If you want to see what they are capable of, look at some previous campaigns and what kind of results they can achieve.
Be realistic about price: remember that if the price feels too good to be true, it almost always is. That’s not to say that you should pay over the odds for your SEO, but be realistic about what you are quoted.
And that about sums it up. There are advantages to working with a local SEO company, just as you can benefit from working with an overseas agency as well.
The important thing is that you do your due diligence and be careful not to rush into any commitments, particularly when it comes to your online security. Most SEO companies will have the best intentions, but that’s not to say that there aren’t plenty of con artists out there waiting for their next victim.
Keep your wits about you.