How To Make A Google Plus Page Appear Next To Google Search Results
In 2012, Google announced and started the integration of its so-called “Knowledge Graph” into the search results – You probably saw it already a couple of times while searching for a famous person or brand. With the Knowledge Graph, Google displays additional information based on your search term on the right side next to the search results. This way, Google wants to improve the user experience by displaying suitable information that might satisfy the user’s need for a specific fact without him clicking on a search result.
If you search for a brand such as BMW or National Geographic, there is a good possibility that you see a box on the right side containing the company logo, a small description, the number of Google+ followers and the latest posts of the company’s Google+ page. Another nice feature is the option to directly follow the company on Google+.
This “box” is not limited exclusively to major brands. They’re simply taking advantage of this possibility and your company can do so as well. It only takes a few easy steps.
Note: You need to rank on the first position for your brand name in the organic results.
Note: It is also possible to link a personal Google+ profile to the Google search results, but right now only public figures, celebrities and people with a huge follower base can benefit from that. However, Google stated that also “normal” G+ users can link their profiles with Google Search in the future.
The benefits of linking your Google Plus Page to Google Search
- Your brand is displayed very prominently next to the search results. No paid Google ad or organic result can top this.
- People can see your latest shared content on Google+.
- If a person searches for something relevant to your brand, Google may display content you have shared on G+ in the search results.
How to connect Google Plus Pages in Google Search
Step 1: Set up a Google+ Page
For this step, you need to have a Google+ profile to get started. Creating a Google+ page is very easy and self-explanatory. Simply click on “Pages” in the left navigation bar and click the red “Create New Page”-button.
Google offers multiple options to define what kind of page you want to set up:
After adding more additional information, especially in the About section, and a profile and cover picture your G+ page is good to go.
Note: In all cases, provide an email address and verify it.
Note: Depending on the kind of Google+ page, you might need to fill in the address of the local business. You should verify your local business on Google Places.
Step 2: Link your website (or product page) to your Google+ page
To do this, you need to add the URL of your website to your Google+ page. You can do this in the “About” section.
Next, connect your website to your Google+ page. This is important so that Google can be sure that this G+ page is actually the official one and not a fake. For this to happen, you need to insert a code snippet or a Google+ Batch into your website. Make sure the code contains this part: “rel=”publisher”. It signals that you are the “owner” of the G+ page.
Step 3: Use your Google+ Page regularly and build up a follower base
In order to pop up on the right side of the search results, you need to post content on your G+ page regularly. Google says that you should try to post at least every 72 hours.
Hopefully, by sharing content frequently you can get many people to follow your page. This should be one of the goals of every page, obviously. In the next step, you will see why a decent follower base is important to get Google+ pages displayed in Google Search.
Step 4: Verify your Google+ Page
To get your page verified, you need to send a request to Google. This step is fairly easy since you only need to fill out a short form.
One thing to highlight here is that the verification page states one condition a page has to meet, in order to be eligible for verification:
Your Google+ page must already have a meaningful number of followers.
The term “a meaningful number” leaves a lot of room for interpretation and makes it impossible determine a specific number a page needs. Some articles I found are saying that 100-200 followers are enough, while others are talking about one thousand followers.
The best way is to already give it a try with a couple of hundred follower. If it does not work out, keep growing your follower base and send another request until it gets approved. Once your page is verified, a grey circle with a checkmark will appear next to your page title.
Now, with a verified page, keep posting fresh content and your brand should soon appear in the Google search results for your name (if you rank on the first position for your brand name). It shouldn’t take longer than a month for this to happen.
Do you have any advice to speed up the process or do you know a reliable estimation of follower size? Please let me know in the comments.
42 thoughts on “How To Make A Google Plus Page Appear Next To Google Search Results”
Thanx for the tip…….enjoy your day further
You’re welcome 🙂
Are the Google Plus and Google Plus Local Different? I get so confused on this. We have 2 pages it seems from http://www.OperationTechnology.com. https://plus.google.com/105750758343536404184/posts and one is Google Plus Local: https://plus.google.com/112267499874146085825/about
Yes they are different. Google is working on a solution to combine them, so you will only need to manage one page for both purposes. Here is an explanation: http://support.google.com/plus/bin/answer.py?hl=en&answer=2659170
Marc, this may seem obvious but does Google consider any one that circles your business page a follower? What is the definition of follower?
Hi dean, you are right. If somebody circles a business page he counts as a follower. He can put a business page he follows in different circles he created, but eitherway he counts as a follower. Hope that answer helps.
Which is nice because you can have all those followers show dynamically show up on your site as +1’s as we did on the upper right of our website here: http://www.operationtechnology com/
With a decent amount of +1’s you get more trust, which is a very important factor
These are very Nice tip, i will be following these steps soon, hope to see result for Yaqsh also.:).Thanks once again
Hey I followed your advice and after a couple days my page appeared to the right in search with reviews, posts, maps….3 days later it is gone. Any idea why would be great
this is odd indeed. Did you keep posting content on your G+ page regularly (<72h)? Which position do you have for branded search terms?
Yes I have been posting regularly and for over a year. 2 or 3 posts a day. Great River Fishing Adventures – I added the code snippet to the site and 2 days later I appeared on the right in search for both “Great River Fishing” and “Great River Fishing Adventures” as search terms. Had the full write reviews ratings, other review sites, etc Now I just have a small recent posts box only when “Great River Fishing” is searched.
Thank you , bro 🙂
Your tip is useful !
In the instance where there are two businesses with the same name and they both both use a google plus page, is it simply a superior level of traffic is required to appear on a search for the business name? I’ve not seen multiple pages displayed after a search.
Applied it on “Surficle”..
Search “Surficle” in google to see the result.
Hi Dean, my company’s “knowledge graph” is coming up when you search on the company name “Versus Technology” – that’s the good news! But it only displays the company name and a recent post. How do I get it to display the company description? Our “About” section is fully filled out, not sure why Google isn’t using the company Tagline and Introduction in the knowledge graph – any ideas?
Follow others, join and participate in communities, and create great content is what I plan to do!
This is great, I dont have a company or business, just my personal website. So can i do the same so that my personal google profile appears next to search results. Btw i am using the Authors information feature. Can i use both?
hi. when i tried searching for a brand that i manage, google search does not show the image on the right . but when my team mate conducts the search using the same keywords i used, images appeared. how can i make the images appear on my chrome? thanks
HEy I did all but “RECENT POST” not appear in google search, what happened?
Hi Mark. Great article.Can you tell how this ‘box’ was created – http://goo.gl/6HP0ck – it is the search result for Wesfield Group. How did they add Wikipedia info as well as specific employee i.e. CEO info into the box?
Did you ever get an answer for this? I’m currently in the same situation.
It doesn’t work for the companny that I’ve followed all the steps, here is the site: jemstep.com and the G+ page: https://plus.google.com/113419608106316977980/posts. Someone had the same problem? Thanks for your help
thanks for the advice now my Google plus Profile is linked to my blog and now any body can see me in Google.co.in when they type Karan Rawat or Karn rawat
I have an page +Topyapss and its linked with website and also having 700+ followers but still its not verified,
What a good article.
I will trie it on http://www.belidim.si
I have done everything, Though it’s not showing up in search page.
thanks for given some information….i m always use Google plus…
Awesome, the result will only show if you’re ranked number 1 for the term searched.
We got it done for http://www.wasi.lk/ with the help of this post. Thanks 🙂
G+ pages do now seem to appear within mobile search. Do you know why?
So we can Say That Increase Our Follower then our page Show in Google 1st Page
I cant do it. Please help me sir waytohow.com
mail me firstname.lastname@example.org
How do i get google plus page on the right side of my customer’s gmail inbox.
Also in the inbox app by google for ios and android shows images.
How do i get these two things done?
I realize this is an older article, but this piece of info is needed.
==As of June 2015==
It appears Google does not require you have any followers to have your business Google+ page verified with them. I read their requirements for a verifications and it does not have anything about followers.
My own webdesign business and a couple other clients had their business verified without many followers and since my business was new, I had none when I started.
Yet it appears that verification is needed if you want your local business to be locally competitive in the Google search results.
Thanks Marc, the latest change seems to be that Google does not look for existing follower numbers to verify your Google local business. I’ve managed to get verified right after setting up the website and creating google business page.
i used this support google plus and completed my profile with update self background. Thank you. However, it still doesn’t show up on the side next to search result. Can you help me?
thanks for this good article
thats a great piece of Information thanks Marc
Marc, how can we get more information on this? My company’s info shows up on the searches, but we want to add more information to what is there. Wikipedia has it, but doesn’t show it. Our Google + page doesn’t include it. Where can I find out where it comes from?
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