How To Make A Google Plus Page Appear Next To Google Search Results

Google Plus Page In Search Results
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In 2012, Google announced and started the integration of its so-called “Knowledge Graph” into the search results – You probably saw it already a couple of times while searching for a famous person or brand. With the Knowledge Graph, Google displays additional information based on your search term on the right side next to the search results. This way, Google wants to improve the user experience by displaying suitable information that might satisfy the user’s need for a specific fact without him clicking on a search result.

If you search for a brand such as BMW or National Geographic, there is a good possibility that you see a box on the right side containing the company logo, a small description, the number of Google+ followers and the latest posts of the company’s Google+ page. Another nice feature is the option to directly follow the company on Google+.

linked google plus page national geographic

This “box” is not limited exclusively  to major brands. They’re simply taking advantage of this possibility and your company can do so as well. It only takes a few easy steps.

Note: You need to rank on the first position for your brand name in the organic results.

Note: It is also possible to link a personal Google+ profile to the Google search results, but right now only public figures, celebrities and people with a huge follower base can benefit from that. However, Google stated that also “normal” G+ users can link their profiles with Google Search in the future.

The benefits of linking your Google Plus Page to Google Search

  • Your brand is displayed very prominently next to the search results. No paid Google ad or organic result can top this.
  • People can see your latest shared content on Google+.
  • If a person searches for something relevant to your brand, Google may display content you have shared on G+ in the search results.

 

How to connect Google Plus Pages in Google Search

Step 1: Set up a Google+ Page

For this step, you need to have a Google+ profile to get started. Creating a Google+ page is very easy and self-explanatory. Simply click on “Pages” in the left navigation bar and click the red “Create New Page”-button.

Google offers multiple options to define what kind of page you want to set up:

Google Plus Page Categories

After adding more additional information, especially in the About section, and a profile and cover picture your G+ page is good to go.

Note: In all cases, provide an email address and verify it.

Note: Depending on the kind of Google+ page, you might need to fill in the address of the local business. You should verify your local business on Google Places.

Step 2: Link your website (or product page) to your Google+ page

To do this, you need to add the URL of your website to your Google+ page. You can do this in the “About” section.

Next, connect your website to your Google+ page. This is important so that Google can be sure that this G+ page is actually the official one and not a fake. For this to happen, you need to insert a code snippet or a Google+ Batch into your website. Make sure the code contains this part: “rel=”publisher”. It signals that you are the “owner” of the G+ page.

Step 3: Use your Google+ Page regularly and build up a follower base

In order to pop up on the right side of the search results, you need to post content on your G+ page regularly. Google says that you should try to post at least every 72 hours.

Hopefully, by sharing content frequently you can get many people to follow your page. This should be one of the goals of every page, obviously. In the next step, you will see why a decent follower base is important to get Google+ pages displayed in Google Search.

Step 4: Verify your Google+ Page

To get your page verified, you need to send a request to Google. This step is fairly easy since you only need to fill out a short form.

One thing to highlight here is that the verification page states one condition a page has to meet, in order to be eligible for verification:

Your Google+ page must already have a meaningful number of followers.

The term “a meaningful number” leaves a lot of room for interpretation and makes it impossible determine a specific number a page needs. Some articles I found are saying that 100-200 followers are enough, while others are talking about one thousand followers.

The best way is to already give it a try with a couple of hundred follower. If it does not work out, keep growing your follower base and send another request until it gets approved. Once your page is verified, a grey circle with a checkmark will appear next to your page title.

Now, with a verified page, keep posting fresh content and your brand should soon appear in the Google search results for your name (if you rank on the first position for your brand name). It shouldn’t take longer than a month for this to happen.

Do you have any advice to speed up the process or do you know a reliable estimation of follower size? Please let me know in the comments.

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Marc is an online marketer, avid blogger and technology enthusiast. His focus is on Android, tech and gadget reviews. He likes spending time travelling and reading all about what's going on in the tech world. You can find him on Google+ and Twitter.
  • 4u2discuss

    Thanx for the tip…….enjoy your day further

    • Marc Knoll

      You’re welcome :)

  • Operation Technology

    Are the Google Plus and Google Plus Local Different? I get so confused on this. We have 2 pages it seems from http://www.OperationTechnology.com. https://plus.google.com/105750758343536404184/posts and one is Google Plus Local: https://plus.google.com/112267499874146085825/about

  • dean

    Marc, this may seem obvious but does Google consider any one that circles your business page a follower? What is the definition of follower?

    • Marc Knoll

      Hi dean, you are right. If somebody circles a business page he counts as a follower. He can put a business page he follows in different circles he created, but eitherway he counts as a follower. Hope that answer helps.

      • Operation Technology

        Which is nice because you can have all those followers show dynamically show up on your site as +1′s as we did on the upper right of our website here: http://www.operationtechnology com/

        • Marc Knoll

          With a decent amount of +1′s you get more trust, which is a very important factor

  • http://www.yaqsh.com/ YaqshDiamonds

    These are very Nice tip, i will be following these steps soon, hope to see result for Yaqsh also.:).Thanks once again

  • http://www.facebook.com/mattclive Matthew Clive

    Hey I followed your advice and after a couple days my page appeared to the right in search with reviews, posts, maps….3 days later it is gone. Any idea why would be great

    • Marc Knoll

      Hey Matthew,
      this is odd indeed. Did you keep posting content on your G+ page regularly (<72h)? Which position do you have for branded search terms?

      • http://www.facebook.com/mattclive Matthew Clive

        Yes I have been posting regularly and for over a year. 2 or 3 posts a day. Great River Fishing Adventures – I added the code snippet to the site and 2 days later I appeared on the right in search for both “Great River Fishing” and “Great River Fishing Adventures” as search terms. Had the full write reviews ratings, other review sites, etc Now I just have a small recent posts box only when “Great River Fishing” is searched.

  • Lê Văn Hùng

    Thank you , bro :)
    Your tip is useful !

  • Alex

    In the instance where there are two businesses with the same name and they both both use a google plus page, is it simply a superior level of traffic is required to appear on a search for the business name? I’ve not seen multiple pages displayed after a search.

  • Heliconia ‘n

    Really helpful..

  • Heliconia ‘n

    Applied it on “Surficle”..
    Search “Surficle” in google to see the result.

  • Jeanne

    Hi Dean, my company’s “knowledge graph” is coming up when you search on the company name “Versus Technology” – that’s the good news! But it only displays the company name and a recent post. How do I get it to display the company description? Our “About” section is fully filled out, not sure why Google isn’t using the company Tagline and Introduction in the knowledge graph – any ideas?

  • The Lightwurx

    Follow others, join and participate in communities, and create great content is what I plan to do!

  • http://www.byte-notes.com/ Muhammad Jawad Khan

    This is great, I dont have a company or business, just my personal website. So can i do the same so that my personal google profile appears next to search results. Btw i am using the Authors information feature. Can i use both?

  • Francis Romero

    hi. when i tried searching for a brand that i manage, google search does not show the image on the right . but when my team mate conducts the search using the same keywords i used, images appeared. how can i make the images appear on my chrome? thanks

  • MJ

    HEy I did all but “RECENT POST” not appear in google search, what happened?

  • Craig

    Hi Mark. Great article.Can you tell how this ‘box’ was created – http://goo.gl/6HP0ck – it is the search result for Wesfield Group. How did they add Wikipedia info as well as specific employee i.e. CEO info into the box?

  • Andrea

    It doesn’t work for the companny that I’ve followed all the steps, here is the site: jemstep.com and the G+ page: https://plus.google.com/113419608106316977980/posts. Someone had the same problem? Thanks for your help

  • Karan Rawat

    thanks for the advice now my Google plus Profile is linked to my blog and now any body can see me in Google.co.in when they type Karan Rawat or Karn rawat

  • mukeshonline87

    I have an page +Topyapss and its linked with website and also having 700+ followers but still its not verified,

    pl suggest

  • Sudhanshu Jain

    What a good article.

  • Crt

    I will trie it on http://www.belidim.si

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