Optimizing Content for Google Voice Queries
Brian Dean recently posted an article on his blog at Backlinko about the voice search. There are a lot of statistics in this guide that say that 41% of adults and 55% of teenagers use a voice search engine every day. Thus, it is possible to give an affirmative answer to the question “Is voice search the future?”.
What percentage of Google searches are voice? Search Engine Land reports that about 59% of the total volume of searches are voice today. Thus, experts confirm that voice search is already steadily in trend, and the issue of optimizing sites for voice queries is becoming extremely relevant.
Apart from statistics, there are not so many answers to the question “How to optimize content for Google search queries”. This article will discuss this issue in detail.
Everyone knows what happens when you say “OK Google” or “Hey Siri.” Siri is a veteran of voice search. Susan Bennett worked on the voice acting, and her voice was recorded back in 2005 for the Scansoft company. For Siri, the voice was used without any knowledge of the announcer. October 4, 2011, is the birthday of the oldest search assistant Siri.
Google Assistant is a voice search intelligent. If Siri was released in 2005, then a voice assistant for the Android 4.1 platform appeared in 2012, but development began back in 2004. Thus, 8 years were spent on the development of artificial intelligence. This time is enough to develop a real polymath. The speed with which the voice assistant learns now in 2021 will amaze anyone.
And it is not surprising because Google Corporation took into account all Siri’s mistakes and released its product calculating many moves in advance. At the moment, Google Assistant does not always correctly recognize speech and does not perceive diminutive words, but the answers are always excellent.
The main thing is the search speed. A person can say 110-150 words per minute and visit unblocked websites, while only 38-40 words can be written at the same time. Hence, the conclusion that the user does not need to reduce his request to theses. You can formulate your question as it would be in a normal conversation.
Thus, a person wants to get the most accurate answer and uses dialogue with a search engine for this. The queries that are used in voice search are much longer than the keywords that we are used to using in writing, and, more often, these are common questions. Google statistics show that 70% of voice queries are natural language. One more point works in favor of this. There are no hints in voice search, so a person builds a phrase at his own discretion.
Your phone always knows where you are. Using voice search, you don’t need to specify that you are looking for a restaurant in New York. When you search by voice, the Top 1 is usually the first site that lists the best restaurants in New York.
However, with a text request, the necessary site may be found approximately in the 5-6 online position. Pay attention, please that even with a voice query, it is not always possible to visit unblocked websites. This may be due to geographic content restrictions, which are easily resolved today thanks to VeePN. This site unblocker hides your data on the network, encrypts the IP address, and therefore opens access to any content. Try the trial version today. It is available free of charge to everyone.
Location-based technologies allow you to rise to the top much faster and easier since there is less competition than in global search. Google My Business will optimize Google listing and correctly indicate the location of your business.
If the user is not looking for a specific location but uses a voice search by business type, then the search results will change depending on where he is. First of all, the voice assistant will offer options nearby, indicate the distance to the object, and show a map, according to which one can quickly navigate how to get there. Add opening hours, contact details, and necessarily photos for Google Maps with geolocation that matches the actual address of your office.
In the case of text queries, it’s not so much important to get into the Top 1 position as just to get into the top 10 on the first page of search results. In the case of voice search, you definitely need to strive for the Top 1 since this is the answer that the search assistant will readout, and usually, this answer is enough for the user. Thus, the basis of the promotion strategy for voice search should be the study of trending issues and the search for SERP pages, where the issue is disclosed incorrectly or incompletely. This is the fastest way to get to the top.
If you inherit competitors, there is a high degree of probability that you will always be left behind. But if you only apply an experimental or innovative approach – you will be at the long-awaited top. Don’t be afraid to take the time to experiment. Almost all SEO strategies that bring results were discovered by accident.
Many users are satisfied by the extended snippet in the search. The rest of the search results will also be presented on the page, but the user will not reach them.
It is recommended to use schema.org and open graph micro-markup for different types of content: videos, recipes, products, photos, contacts, reviews, events, books. Even though the answer in voice search is always short, you still need to write a lot and often. There is very simple logic, the more you write an article and the more fully you reveal the topic, the more likely it is that at least one of the proposals will satisfy someone’s voice request.
In his work, an SEO specialist mainly pays attention to the issuance of requests in the Incognito mode. That is, with the absence of any personalized settings from the user, browser, or session. In the era of voice search, this approach is becoming irrelevant since search assistants are created to speed up the search as much as possible.
To optimize content for search queries, you need to use:
- Voice search itself;
- Analyze the issue;
- Pay due attention to search hints;
- Test the finished result.
What to Do if You Stubbornly Fail to Get into the TOP 1 in the Search Results?
This is usually direct evidence that you are doing something wrong. To understand the strategy used by competitors, it is necessary to analyze the top voice queries leading to unrestrict websites. To work out your own strategy will take years and a lot of experimentation.
Tools for Optimizing Content for Google Searches
The main tool for optimizing for voice search is always free and provided to you with unlimited access – it’s brainstorm. You will definitely get the best ideas, but you still have to work with the tools.
Here is a minimal set of tools that will make your work much easier:
- Answer the Public will help you analyze all possible questions on a particular topic;
- Buzzsumo will help you in finding relevant topics for your business;
- MergeWords will help generate both questions and answers based on the given keywords;
- Ahrefs has its own updatable database, a variety of long-tail keywords, and pre-built trending questions;
- Google Trends will help you figure out if the topic you have chosen is in demand;
- GetRandomThings is a random question generator.
Promotion Checklist for Voice Queries
Take a look at the promotion checklist for voice requests:
- Check content for uniqueness and spam;
- Use as keywords: questions and answers, long-tail keywords;
- Regularly update and expand content;
- Track and improve user session duration;
- Track and improve pages with high Bounce Rate;
- Use SSL protocol;
- Regularly audits the site and fix all critical errors;
- Mobile-first in everything from font to page loading speed;
- Optimize the size of images and videos;
- Optimize page loading speed, minimize JS;
- Configure caching;
- Close service pages of unblocked websites from indexing;
- Update Sitemap regularly;
- Use video content on unrestrict websites, create a Youtube channel;
- Regularly post content to social networks Facebook, Pinterest, Twitter, Google+ and link to your site;
- Use VPN site unblocker;
- Create content, not for the convenience of the outreach team, but for the user.
Optimizing for Google search queries is an excellent field for experimenting and developing new promotion strategies. It is promising to invest money and time in optimization for voice queries since in the era of mobile technologies, this will always be in trend.